Monday, 19 March 2012

My Marketing Plan until May 1st

So, here it is, my marketing plan:  

I'm pretty much doing nothing.

What!?

I'm not going to do an Amazon Chart Rush or a blog tour or any sort of social media marketing. Not really.

Why?

  1. The honest truth is, I don't have the energy. I have seen all the work Talli and Alex and many of my writer friends have gone through to promote their books and I think the work would kill me. Especially with A-Z coming up and the daily blogging that comes with that.
  2. Also, I write crime fiction. Although many of my followers do like mysteries, sadly, it's not the more popular (YA or Fantasy or Sci-fi) reads. 
  3. Third, most of my blog followers are writers (of other genres) and so not really my target audience. Really, doing a lot of marketing on my site wont help sell my genre much. And, I wouldn't want my fellow writers to have to read something they normally would never pick up from a bookstore.
So what am I going to do until May?

(a) I'm going to use the A-Z Challenge to promote my book somewhat, but by using interesting posts to hopefully attract readers of my genre (more about that on Wednesday)
(b) A contest with great prizes (Amazon gift cards) as part of the A-Z challenge - hopefully to attract readers of my genre to my site
(c) Some banners and covers to put up on MY blog. I won't make you put it up on your blog unless you want to.
(d) And, I'm going to enjoy myself by visiting lots of A-Z blogs!

I hope to sell a lot of books and get great reviews but I love blogging because it's a way of staying in touch with fellow writers. The last thing I want to hear (or see) is myself and my book for a whole month and a half.

 Lastly, I'm going to keep writing because that's what I do best!

41 comments:

  1. Marketing is hard, especially with a budget of $0. I'm not sure how effective blogging really is about that. I've probably got more mileage out of charging 99 cents for things and mentioning it on Kindle boards.

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  2. I understand fully what you're saying. I'm just not up to all that work either. And my "genre" seems to be not very popular, if family saga/historical is a genre. Most of the bloggers I follow write YA/Paranomal/horror it seems. Not my personal preference. But, we're all writers, all trying to accomplish our writing dreams. I try to see what's good and beautiful in every kind of writing. Good luck on your A to Z challenge. I've participated in one or two of those things, but it put a lot of pressure on me to get it done. I've got enough to do already.

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  3. It does suck up the energy!
    Elizabeth Spann Craig does mysteries and she doesn't do a lot of marketing with her blog, so it obviously works for that genre.
    When you have buttons, you know one will go on my blog!

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  4. I wish I had some of their energy (and yours as well).

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  5. Ref: Lastly, I'm going to keep writing because that's what I do best!

    That's the best plan of all.

    Congrats on your upcoming release!

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  6. That's the funny thing about being a writer with a bunch of writers following your blog. Those people are rarely your target audience. That's why I think things like the Platform-Building Campaign don't work, because it's a bunch of writers following one another.

    I think you can still promote effectively without a big tour or anything.

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  7. Thanks, everyone, for your kind thoughts. I hope my marketing plan works.

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  8. Well, I'm super excited about it! I'm going to get a copy and maybe we can do the whole review/interview thing. Good luck on A-Z! :o) <3

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  9. I don't have any advice for you, not that you've asked for it. But I did want to say that I read this post with empathy.

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  10. Well, it appears you've taken the best first step: examined what may or may not work best for you.

    Even though most of us that visit your blog are writers of other genres - i.e., I'm YA fantasy/sci-fi - I look forward to seeing what you do choose to do. I wonder if there is a way to search for any book bloggers that will probably be great places to get the word out for your book? I believe there is a blog called TBR where they highligh/spot authors.

    Just throwing out stuff coming to my barely-there brain :-)

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  11. Sounds like a plan to me! Just keep doing what you do best. :)

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  12. Sounds like a plan that can work as well as anything else.

    Beyond getting reviews from bloggers that have a following in my target market and maybe a Goodreads giveaway, I won't be doing much of anything else.

    It's exhausting enough trying to get the book ready. Wishing you success with the things you're gonna be doing.

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  13. I like your plan. Marketing is exhausting i hear.

    T

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  14. I can see it all as exhausting--definitely. I am planning a strategy, too. I think I am decided, with a friend, for a blogfest on release day and then blog visits, but PACED instead of frenzied.

    If you DO want to do some guest posts, you are more than welcome at my blog. I think you have brilliant content and i know my readers would love you.

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  15. ooooh I am most intrigued as to what your A-Zing will be all about!!! Yay!!!! And there's prizes! Hooorah!!

    Take care
    x

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  16. You have to know your limits, and you do! You also know your audience. Bravo for having a plan, even if it isn't the same plan other people have for launching their books. : )

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  17. Marketing is a difficult concept for me to wrap my head around. I'm going to do some guest posts but nothing of the energy that Alex did. In the end, truthfully, I really don't care.

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  18. Marketing does take up a lot of time and energy and it's difficult to know if we're doing any good so I don't blame you for not doing much if you don't want to.

    I'm enjoying my own blog tour but I'm not getting much new writing done - suppose we can't have everything?

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  19. Hi Clarissa -- If you decide you want to do any guest posts in May (even if you're not doing a virtual tour), I'd love to have you.

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  20. I do get what you are saying about many bloggers not being the target demographic. I think word of mouth is the best way to get info out there.

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  21. None the less, you can count on a launch post and a review from me and a badge on my blog leading up to the release date. I'm really looking forward to that book.

    I like theparanormal genre but I feel the other genres I read, eg crime, literary fiction, family saga, etc have more ......substance and so despite the overflow of paranormal I find I prefer them more.

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  22. I'm writing a mystery too, so I'm happy to stick anything up on my blog that will help. If you haven't already, check out literary agent Rachelle Gardner's 13 points re Pinterest! You might find your target market of 'readers only' and you also 'avoid sell language'. Really interesting points!

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  23. I know what you mean about energy and marketing. It requires so much energy and can suck the life out of you for a while.

    I often think the best promotion you can do is by being yourself and networking. You're already doing that. :)

    And I'm looking forward to your book. Even though I don't write mysteries for the most part (have ideas but no time for the research), mysteries are some of my favorite types of books to read.

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  24. The idea of marketing has never appealed to me, so I'll be interested to see how your method works. It's true that predominately other writers of other genres are the bulk of our followers and it's the readers we need to reach.
    Good luck with the launch and the A-Z.

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  25. That's interesting. Many of Alex's followers don't read scifi but they bought and read his book because he made a connection with them. And I often read outside my genre. I love mysteries.

    But yes, it's a LOT of work.

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  26. It is tough, even if your genre is hot. And when it's hot, that means so many other writers are fighting for the same audience. Not everyone is going to win. :(

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  27. It sounds like you've got a solid, plan, nevertheless!

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  28. you know, I agree with you, I'm not sure how satisfying it is when, like in the examples you've given in the post, you sell books only to other bloggers and your book is a blogging success not a world wide one in which readers buy it too. I think that's the danger that expects those who invade the blogosphere with their books during their campaigns.
    You could however, try to find sites which write about crime novels and try to offer interviews to them.
    But don't leave your book without marketing at all

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  29. Sounds like a great plan to me! I like the idea of focusing more of your energy on writing and not marketing. Best of luck! :)

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  30. Best of luck with that. I've never marketed a book before so I can't give any input on this.

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  31. Clarissa, I didn't really do much by way of marketing either, and yes, it started off slowly, but somehow word of mouth started and now my stuff is selling nicely. I knew right from the get-go anything I did would be really low key and that seemed to be the best thing for me. I did two interviews and one guest post and that was pretty much it. I tweeted once on release day (although two other friends retweeted so that was a bonus) and put it up on Goodreads. That was pretty much it.

    You can only do so much. I'm on hiatus right now but I'm hoping to be back to the blogs in May sometime. I don't read your genre, but I would absolutely love to do an interview when I get back.

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  32. Clarissa, I think you've made a fabulous decision! And when the time comes for my book to come out, I hope I remember this! LOL

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  33. Clarissa, I love this idea. I'm starting a new series on authors post book launch and how it went. Are you at all interested in sharing your experience after it's all said and done?

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  34. Hi Clarissa .. sounds good to me - but buying a genre - I'd buy your mysteries .. and will do anon.

    Looking forward to your A - Z posts - that'll be an interesting promotional tool - without the hard sell aspect .. or repetitive articles ..

    Cheers and have fun - Hilary

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  35. Sounds like a good plan :) I'll purchase your book and write a review on it in good time anyway! :)

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  36. I worry about the marketing side when I get to that point as well. There isn't a lot of free time to go around, so I'll need to be judicious with it as you are being.

    If you think of something I can do to help, just let me know. I AM YOUR TARGET AUDIENCE! :)

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  37. Wonderful! I so get this...and when I'm in your shoes I will probably emulate you. Especially if your shoes are beach sandles...

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  38. Oh, I hear you. Marketing is exhausting. I did nothing - zilch - for my last book. I'll have to wait for the royalty statements to see if that was a wise move. :)

    I shall get a copy and put a review on my blog. Can't wait to read it!

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  39. I'm planning to do something low-key as well, but I have nothing finalized as yet. My book is crime fiction at heart, but it has other elements, too. I'm hoping to pick up some readers from here and some from there. Good luck! I'm really looking forward to your book.

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  40. I think that's pretty wise. I think having fun, connecting, and having promotion be in the background may be a very good thing for your book.

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  41. Dear Clarissa. I feel like I have come to know you as a friend since I began blogging almost two years ago. Wow! Time seems to fly, especially, I find, as I get older and older.

    I agree that we have to move out from blogging. We all know each other here. It's a wonderful circle of friends. But...

    I know how weary you feel. I feel your exhaustion. Relax and keep writing and/or do whatever it is you enjoy doing. I've got to relax. My brain injured daughter is in the hospital's psychiatric ward right now. She has been trying to choke herself to death. I'm heading over to visit her soon. This is the third day. I feel so sad for her but I'm okay. And I just finished writing my "Z" post for A to Z.

    And I LOVE mysteries, and yours sounds great. I know I'm going to love it, and am so looking forward to buying and reading it. But, I'm only ONE buyer. I sending great vibes your way for you to GET IT OUT THERE!!!

    Again, blogging isn't the best source for selling books, but it has been successful for me in getting the word out. I think it helped that I got into this before everything changed so drastically in publishing. Now somehow, through whatever sources, maybe word of mouth a lot, my book is high on the charts. I really don't know how it happened LOL. p.s. You can email me anytime, I don't mind emails, and my new one hasn't been hacked into...yet.
    Ann Best, Author of In the Mirror & Other Memoirs

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